About Stu
Multi-award winning, global marketer
My mission is to enable small business entrepreneurs, startup founders and freelancers to create world-class marketing - on a shoestring budget.
I don't run a marketing agency. I work as a consultant, a trainer and as a professional speaker and podcaster.
Learn with Stu?
Discover Courses
Work with Stu?
Explore Consulting
Free Stuff
Free Events & Networking
The 6 things you are not doing which cause your marketing to fail...
Make a plan that sticks
You might have a content plan, you might even be using it, but almost no entrepreneurs have a comprehensive marketing plan and spend their days trying little things and then pulling back when they don't work.
Target like a Sniper
Most of my success as a marketer is based on my obsessive focus on customer targeting and developing deep, empathetic and emotive persona maps that make creating content that matters to your customer easy and repeatable.
Start with Emotion
Most people either make social posts that are similar to their competition or they try and make a 'hard-hitting' TV ad and either way, its completely ignored. In my training I teach entrepreneurs to create content based on Frustrations, Fears and Aspirations which is a blueprint for finding what matters to your audience.
Create offers that are a No-brainer
Forget your vanilla e-Book or your thinly veiled sales meeting that you call a 'masterclass'. To get leads from a intelligent and cynical market you need to create offers that people actually want. This means being brave and giving away some of your best secrets for free
Become a Master of Community
The days of spraying out social posts and ads and filling your sales funnel are long gone. To scale your business and grow in this economy you need to be collaborative, generous and highly targeted in seeking our the communities that attract your customer.
Create a Marketing Machine
Marketing has never been a 'set and forget' thing. Successful brands big and small know that marketing is an always on, always listening and always evolving part of your business that is just like a machine, it requires fuel, maintenance and tuning.
Creativity is to think more efficiently
I am a curious individual who is passionate about science, math, and technology. I am a habitual knowledge seeker who loves knowing how things work. In my spare time I like to bike and play video and board games.
Marketing on a Shoestring
How do you cram over 22 years of marketing learning, trial, error and wins into something highly useful that any entrepreneur can do? When the global pandemic struck, this was the question that I posed to myself. The result was a workshop, a book, a podcast and a bootcamp.
The Podcast
Watch or listen to me interviewing marketing and business leaders, entrepreneurs and sharing my own lessons all with a single minded premise - how can you execute world class marketing on a shoestring budget?
The Workshop
90 minutes that will change the way that you think about marketing. You'll learn the reason's why most marketing fails, the strategy that turns everything around and the you'll get started on building a highly targeted customer persona map to allow complete focus in your marketing.
The Book
In 2020 I created the first version of Marketing on a Shoestring Workshop. I had 200 people register and over 100 stayed on for a whole hour of questions afterwards - I realised that I had stumbled upon something important. A framework that was easy to follow for any small business and one that didn't require thousands of dollars in the bank to get started. That workshop turned into a Bootcamp and in 2025 I started writing the book. It is now finished and will be available soon.
The Networking Event
The workshop gets you going - the Bootcamp is what turns entrepreneurs into their very own Marketing Manager. 8 weeks of guided training with live labs, challenges, an easy to use workbook and all of the material available to you forever so that you can come back again and again as you continue to build and tune your very own marketing machine.
Free Workshop
ABOUT STU LEES
Marketing Credentials
- Chapter President - The Marketing Club Auckland
- Entrepreneur Marketer of the Year 2007
- Winner Westpac Business Excellence Awards - Marketing - 2007
- 30,000 + Social Media Followers
- Speaker - 5x International Marketing Conferences
- Speaker - 50+ business events and podcasts
- Go to market for US based SaaS startup from $30K to $1.8M in 18 months
- Sales from $5k to $384k for global charity in a one month campaign
- Sales of $70k MRR in first month relaunch for global online personal trainer
- Grew social media following for startup not for profit from 25K to 300K in 2 years
- Guest lecturer for three different unis in New Zealand
- Multiple digital marketing platform certifications (META, Google, etc)
- Official trainer for NZ Government run small business training programme - Digital Boost
ABOUT STU LEES
My Story
Get in Contact
I'd love to hear from you, feel free to say hi
