Let me paint you a picture.
You've spent three weeks putting together a social media post. It's well-written. The graphic looks great. You've picked the right time to post and you've even boosted it with a small ad budget. It goes out. A few likes. A couple of shares. Maybe a comment from your mum....
Something shifted in the last couple of years, and I think most business owners have felt it even if they haven't been able to name it.
Content got worse. Not a little worse. Dramatically, visibly, almost embarrassingly worse. Blog posts that say a lot without saying anything. Social captions that so...
